Jun 23, 2010 tata motors has been expanding its business which is obviously require more workforce. Swot analysis of tata motors 1456 words 6 pages automobile industry pic tata motors swot analysis report prepared by. A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. This is a research report on tata motors bcg matrix by sumedh gaikwad in marketing category. Q1 what are some of the features of the indian market that. Tata motors case study solution and analysis of harvard. Home etop analysis etop analysis of tata motors pdf cost analysis tata motorsfull description. Tata was turned away from a posh establishment because of his skin color. In tata nano swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Swot analysis for tata motors tata motors are one of the leading motor vehicle producers in the world. Company analysis table of contents best value discipline, generic strategy, and grand strategy for tata motors 3 strategies recommended 4 reference 6 best value discipline, generic strategy, and grand strategy for tata motors the value chain analysis of tata motors reveals the best possible strategy undertaken by the company. Synergy between the brands is one of the key volkswagens strengths.
The company has the largest market share in the indian automotive industry. Increasing per capita income fuelling aspiring needs 2. Swot analysis is an important for strategically formulation rule, which tata has to embrace. Strengths include its strong market position with customer base. Tata motors produce low price car with low fuel consumption. Case analysis, tata motors international business and economics amsterdam business school, 2010 introduction tata motors is an automotive company to take notice of.
We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. It was the first indian automobile company to list on the new york stock exchange. Tata motors is also the worlds 4th largest automobile manufacture. Swot analysis tata motors automotive industry land vehicles.
Tata motors employee productivity percentage is higher. Tata swot analysis matrix step by step weighted swot. To study the profitability analysis of tata motors ltd. Search and upload all types of tata motors bcg matrix projects for mbas on. Swot analysis alternately slot analysis is a strategic planning method used to evaluate the strengths, weaknesseslimitations, opportunities, and threats involved in a project or in a business venture. Tata motors have strong background and reputation in the market. This report will take a look at the marketing environment by which tata is surrounded. Swot analysis for tata motors free download pdf kupdf. Swot analysis company profile is the essential source for toplevel company data and information. Tata motors limited, formerly known as telco tata engineering and locomotive company, was formed in 1954. Tata motors swot analysis pdf full information and free links to download or obtain swot analysis of tata motors is provided here. Introduction the company that we have chosen to focus on for our analysis is tata motors, indias largest automobile company.
The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from india into the new market. Swot analysis of tata nano the article delves on the fact that tata nano has failed to achieve its sales figures and carries out a tata nano swot to find out the reason price itself was a major strength factor for the mini magical vehicle which created a sensation all over the world. These acquisitions and mergers allow tata motors to break into foreign markets and develop a much larger share of the automotive industry. Social report analysis ethics project comparison between tata and infosys group 1 tybms b introduction tata motors tata motors limited is indias largest automobile company, with consolidated revenues of rs. In tata motors swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Company profile the company was established in 1935 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with daimlerbenz ag of germany. Analysis of the tata motors limited company in india. Strong financial condition owners capital no of shareholders foreign investment institutional investment profitability of last 4 quarters 2. Volkswagen swot analysis strategic management insight. Aug, 2019 etop analysis for tata group by amritraj d bangera. The current strength can become weaknesses of tomorrow. The growth was driven by strong demand in chinese and us markets where sales jumped by 32% and 24% respectively. Swot analysis of tata motors is a tool which help to analyze the internal and external strategic environment that help to develop strategies. Ratan n tata is the chairman of tata sons, the tata promoter company. Tata motors is one of the leading motor vehicle producer in the world.
Tata motors bcg matrix by sumedh gaikwad in marketing. Analysis of data from a group of regional grocery chains. References to we, our and us are to tata motors limited and its consolidated subsidiaries, except as the context otherwise. Established in 1945, the companys products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles. Etop analysis for tata group by amritraj d bangera. Project report on tata motors strategic analysis management. Currently tata motors employee base is 23,000 approx. Tata motors limited the company also has a strong auto finance operation, tata motor finance,for supporting customers to purchase tata motors vehicles. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Tata motors is the reputable brand in indian industry. Its production management strategy has been hailed as among the best in the entire industry. The information submitted is true and original to the best of my knowledge.
Tata motors stock analysis jlr and tata motors performance. In 1945, a few years before the british left india, tata created tata motors and started producing locomotives and, eventually, autos. Report tata motors jaguar land rover acqusition table of contents executive summary 3 introduction 4 swot analysis of ford motor co 5 business strategy of ford 6 swot analysis of tata motors 7 why acquisition 9 future study 9 references 10 executive summary. A case study of tata motors honors thesis presented in partial fulfillment of the requirements for the degree of bachelor of science in business administration in the bertolon school of business at salem state university by michael crawford professor jian gu faculty advisor department of management. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and international transportation needs. Tata motors swot analysis swot analysis of tata motors. A business analysis of the automotive manufacturing company tata motors ltd. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer.
The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as automobiles. Tata motors limited the company also has a strong auto finance operation,tata motor finance,for supporting customers to purchase tata motors vehicles. Tata motors limited swot analysis examines the companys key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Swot analysis alternately slot analysis is a strategic planning method used to evaluatethe strengths, weaknesseslimitations, opportunities, and threats involved in a project or ina business venture. This document may serve as a first hand guide for researchers to understand and. It also examines the opportunities the company should explore and the threats it should address with appropriate strategies. Tata motors is indias largest automobiles company with approximately 70000 permanenet employees and it gain a revenue us dollar 38. Kosuru sai malleswar sc09b093 dhruti ranjan gaan sc09b017 kshitiz sinha sc09b125 kumar harshit sc09b144 l. Several indian automobile manufacturers such as tata motors, maruti suzuki and mahindra and mahindra, expanded their suzuki motor corporation of japan holds a majority stake in the company.
Swot for tata motors is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance companys operations. Tata motors is the asias largest and 17th largest automobile manufacturing company in the world. Strong performance of jaguar land rover jlr division. Tata motors limited is indias largest automobile company, with consolidated revenues of rs. In 1998, tata motors introduced the country s first indigenously designed car. Tata motors began manufacturing commercial vehicles in 1954 with a 15year collaboration agreement with daimler benz of germany. Tata motors is a leading automotive multinational manufacturing company headquartered at mumbai, india. Ppt on tata motors limited by mohamedarif and his team ppt on.
The swot analysis availble in pdf, ms word, and zip file. Profit after tax at rs 1863 cr due to poor performance of jaguar land rover. Tata motors company analysis essay example topics and well. Evaluating learning and development at tata motors hbr case study includes analysis of internal and external factors. The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as. Tata motors has strong background and reputation in the market. Tata motors limited is the biggest car producer in india since 1945. Tata motors in the car market swot analysis cheap and diversified products and big product range weaknesses 2011 now. This project aims at analysing the acquisition of jaguar land rover by tata motors. Pdf tata motors porters five model and pest analysis. Representing the evolving indian population and growing economy of one of the worlds key emerging markets, it is a market leader for commercial vehicles and third for passenger. Also in auto expo 2018, tata motors unveiled its range of six electric vehicles across personal as well as mass mobility categories. Pestel analysis provides great detail about operating challenges tata motors limited will face in prevalent macro environment other than competitive forces.
Swot analysis is a strategic planning tool that can be used by tata managers to do a situational analysis of the firm. Tata motors limited, formerly tata engineering and locomotive company telco, is an. Swot analysis tata motors automotive industry land. Discuss project report on tata motors strategic analysis within the publish upload project or download reference project forums, part of the projects hub for management students mba projects and dissertations bms projects bba projects category. What is the future outlook of ford motors and tata motors for the next five years. The case study of ford motors and tata motors is expected to bring to table the. In tata power swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
It aims to examine the strengths and the weaknesses of tata motors. What does financial and strategic analytics reveal about ford motors and tata motors and how do they compare. One of the strengths which is very visible in the industry and also beneficial for tata motors revenue are low price vehicles and low fuel consumption. Tata motors porters five model and pest analysis marketing essay. Swot analysis of tata nano and why it failed to deliver. Pdf financial and strategic analysis of ford motor company and. You can edit this swot diagram using creately diagramming tool and include in your reportpresentationwebsite. In this assignment, i am going to do swot analysis consider to establish current position of tata motors and how this swot analysis can be used to develop corporate strategy for them. It has produces more than 4 million vehicles and has been selling around the world. In april 2005, tata motors limited merged with tata finance, and lastly in march 2008 tata paid ford motor company 2. Swot stands for strength, weaknesses, opportunities and threats. Company overview this paper will provide an analysis of tata motors limited. Specifically, swot is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. Tata motors,the first company from indias engineering sector to be listed in the new york stock exchange september 2004,has also emerged as an international automobile company.
As of 2020, tata motors is one of the leading brands in the automobiles sector. Global presence tata motors has been in the process of acquiring foreign brands to weakness. Tata motors is an indian multinational automobile manufacturing company. The company is working to strengthen its position in automobile industry by adopting different strategies. Established under the parent company, tata group, in 1945, tata motors limited has become indias largest automobile company. Swot analysis of tata motors tata motors swot marketing91. What links here related changes upload file special pages permanent link page information wikidata item cite this page. It involves specifying the objective of the business venture or project and identifying the internal and. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. This document was uploaded by user and they confirmed. View test prep swotanalysistatamotors120608221456phpapp02. The brand excels in technology as well as supply chain management and manufacturing. Tata motors, jaguar land rover division posted a record sales of 604,009 vehicles in year ending march 2017, an increase of 16% of fy16.
Home etop analysis etop analysis of tata motors pdf cost analysistata motorsfull description. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and international. You can edit this template and create your own diagram. Mar 23, 2018 earlier in december 2017, tata motors has successfully supplied its first batch of tigor ev to essl, as part of the tender for 10,000 electric vehicles floated by the government in september. Specifically, swot is a basic, straightforward model that assesses what an organization can and cannot do as well as. Toyota is a global brand of cars headquartered in japan. Financial and strategic analysis of ford motor company and tata motors. If tata does not develop strategies to support those strengths. A presentation on tata group, with swot analysis and hierarchy.
P a g e management project swot and steepled analysis of tata motors by. In this assignment i am doing the swot analysis of tata motors. Strengths tata motors is market leader in automobile industry with high market share. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for tata motors limited if it is situated in unstable political environment.